Thinking too much about thinking too much.

Whenever I drink coffee or tea at night I wake up at 4:30 in the morning and I lay in bed sandwiched between my two children (another post, another day) and I think about everything that I need to do to keep my shit together and keep going. I have to get marketing copy written for the t-shirt company, I have to write up an agenda for the meeting I have in Chicago next week, I have to get the insertion orders back from three clients and find out why I still have not heard back from two big advertisers for their Q1 campaigns. It is the never ending stream of consciousness that is my brain.

I am trying to figure out the best way to get our shirts into the hands of and onto the backs of mothers and women in general. Because I am one of the working mothers that I am trying to reach, I realize just what an elusive bunch we are. We read magazines, and use the internet for information about the products we buy and the organizations we support. We are as diverse as it gets, and yet the one thing that we have in common – our children, can be enough to bring us all together.

The goal of our shirts and the messages that they carry is just that – all of the things that make me different from a conservative, home schooling mother in Nebraska are diminished when we embrace the fact that we all want the same basic things for our children.
We want them to be happy, successful, healthy, loved, secure, smart, fulfilled, etc. We all have very different ideas of what those qualities are and how they are manifest in our day to day lives, but at the end of the day, we all love our kids.

And, one of the most fundamental of our ideas, that we all love our kids, is completely indifferent to social status, economic status, ethnicity, religion, or location. That is a truism that is all too often over looked or taken for granted, and we become convinced that we, as a nation or a population, love our children more than a mother in Sudan, or in Iraq. It is simply not true, and my question here is; what would the world be like if we accepted that mothers everywhere love their kids, and if we embraced the fact that human lives are valuable and matter regardless of what language you speak or what god you worship? This is the question that we should force ourselves to answer and the one that we should demand our leaders consider as they sit around huge cherry wood tables and play RISK with our lives and the lives of our children.

Okay, so this is what happens when I think too much about thinking too much. I decided that I would no longer wait to come up with a really tight bit of copy for my blog, and rather just try to get into the habit of writing every day and see how that works out. Stay tuned….